The Assault on Reason by Al Gore - Free Essay Example

Sample details Pages: 3 Words: 971 Downloads: 3 Date added: 2019/10/10 Did you like this example? The article â€Å"The Assault on Reason’, Introduction was written by Al Gore in the year 2007. The article shows the various stages that the American democracy has passed through the years and the danger it is involved with because of corruption from i8nfluential blocks. Gore argues that the members of the American sphere are dependent on falsehood as the backbone of policy making (Gore, 1). Don’t waste time! Our writers will create an original "The Assault on Reason by Al Gore" essay for you Create order He also depicts that different essential composition of the American nation from the media, congress and the independent judiciary which are supposed to propel the country into greater heights of democracy have failed the country (Gore, 2). He shows that the democracy level of the country has been failed not only by the policies of President Bush at the time but by the people in general. There is need people to utilize the free speech and the judiciary to make sure that they check and balance the decision and policies that are made in the political field rather than sleeping on their rights (Massaro, 12). Gore shows that the democracy of the nation is in danger form the changes in political and all spheres of the American environment. Gore shows that public discourse is one of the tools that have lost its path in demonstration of the democracy (Gore, 6). He argues that the 2001 polls depicted that Saddam Hussein was responsible for the 9/11 attack but in 2007 still half of the American people believe that he is connected to the attack (Gore, 3). He also suggests that the American airwaves have been corrupted in such a way that the case of the O.J Simpson trial was a mere serial obsession of the media power houses rather than promoting good sense (Gore, 3). The media has been in high obsession of many things such as the bizarre death of six year old Jon-Benet Ramsey. The high coverage hours of the cases which was still even in documentation of the articles suggests that the media has been blinded. The American watchers were tied to watching a series of events from trials, and other med ia stuffs that are of lesser relevance in building the nation (Gore, 5). The media focuses too much on petty things in the society today rather than majoring in things that affect the democracy and building of the nation. This poses as a threat to the nation. There is lack of reason by many blocks especially the media in driving democracy to people doors (Kellner, 25). Gore also argues that there is ignorance in terms of making decisions that involve going to war or seek peace (Gore, 5). He demonstrates that there is lack of debates so as to project the consequences of the decision that people make either in the judiciary or bin the congress. Decisions that involve invading a country a crucial and thus there is need to make a lot of consultations and deliberations before executing the idea. Gore suggests that the senate has been one of the tools that have led to the fall of the nation’s democracy (Gore, 5). The senators are involved in many fundraising projects rather than being in their stipulated place where they can debate the essential things of the nation. He depicts that the time that Senator Byrd description of the senate on crucial matter of the war was met in abnormal state since most of the members were indulging themselves in projects that will lead to their reelection (Gore, 4). In the eve of war there was lack of better indulges of all of members in making the decision. This demonstrates how they have fallen behind in making decisions that will drive the country into a more democratic zone (Gans, 11). America was built from diverse cultures thus there is need to involve the various people and many sections of the institution of government sphere should be involved in the execution of democracy in the nation (Gans, 4). The media especially the television has fallen to impact the people but rather has focused on seeking attention. The television was supposed to overtake the printing media and therefore its greater influence was supposed to increase the value of democracy (Kellner, 21). Gore suggests that the concept of governance can be bought by many people vying for the seats in the governance (Gore, 10). He shows that the various ads and the opinion polls have shifted the democracy of the country through promotion of wealthy members of community rather than visionary ones (Gore, 12). The television has been very influential in dividing many people through the publicizing the public opinions sampling which has been based on propagandas. The public forum has decayed so much that th e manufacture of consent has emerged in the American sphere where it was expected to have died from the past prediction (Gore, 14). There is need for the public forum to establish accountability of the government to the people (Gore, 10). The market place of the ideas is characterized by the market place being open to ideas from everyone, dependency on meritocracy and the fact that the participants’ unspoken duty was enriched for agreement (Parks et al, 2015). In conclusion, various medium of spreading information have existed in the American world. The printing press was the most common form of media in the American world but the television has overtaken it. These medium is essential in the promotion of democracy but there is falsehood in most public forums where the element of propaganda in public opinions has stretched the democracy of the country to its bottom. The people of America have failed the country from the ruling class, the judiciary, common public and media. There is need to put focus on things that will enable the development of the democracy of the nation rather than things that seek the attention or promoting re-election in member of states. People should not allow fear to overcome reason in the exercise of democracy.

The Dream Is Not Dead, By Amy Tan - 1393 Words

The American Dream has been the ultimate goal for those who are not gifted with money, power, or status. It is the dream for those same people who start with nothing, but work endlessly for the sake of a better future. The dream is not dead; it is forsaken. Those who read Amy Tan’s Two Kinds will usually warrant Jing-Mei as the story’s heroine. Without even a thought, the audience will view Jing-Mei as a courageous young girl who discovers her true self amid her tyrannous mother’s overwhelming expectations. However, what if the lens were flipped for a moment? One can also view Jing-Mei is a devious young girl, who discovers her darker side by giving up on her own American Dream in spite of all of her mother’s efforts and hopes. Readers may not notice at first, but all of Jing-Mei’s actions grant her the title of evil. To explain this further, this essay will examine the idea of the American Dream with respect to Jing-Mei’s mother and the symbol of Shirley Temple, there will then be a transition when we realize Jing-Mei is the opposite of the American Dream, and lastly we will examine her final step to becoming the true villain by which she annihilates her own mother’s dream. A recurring t heme is the American Dream. The notion that one can overcome the systematic and cultural odds by being a diligent worker. Jing-Mei’s mother is a strong believer in this spirit as it is her last and only hope. She had recently lost her whole family in 1949 when the communists took overShow MoreRelatedThe Two Kinds By Amy Tan1272 Words   |  6 Pagesrepresenting 11% of the national population. The children of such immigrants in the U.S., also known as second generation immigrants, experience a cultural conflict between that of their parents and that of mainstream U.S. society† (Wikipedia 1). Amy Tan the author of â€Å"Two Kinds†, and the young character in the story both are a second generation immigrants, who have struggled in their life with parents, about the culture they assimilating and their real culture. In the â€Å"Two Kinds† story the authorRead More`` Two Kinds `` By Amy Tan And The Rocking Horse Winner Essay1458 Words   |  6 Pages The Cusp of Success A common theme we see in the two stories, â€Å"Two Kinds† by Amy Tan, and â€Å"The Rocking Horse-Winner† by D.H Lawrence is the detrimental effects that a forcing a bar of success can have on developing adolescents. Recognizing that the product of success is generally good, clouds the notion that there is in fact a wide range of effects that chasing success can bring about. Some of these effects have positive repercussions, teaching adolescents discipline and work ethic. However, someRead MoreRelationship Of The American Dream In Amy Tans Two Kinds?892 Words   |  4 Pagesâ€Å"Two Kinds† by Amy Tan is a short story about a mother pushing her ambitions and dreams unto her daughter, Jing- mei. Born during the American Dream era, Jing-mei’s mother believed that anyone â€Å"could be anything [he/she] want to be in America. [He/She] could open a restaurant†¦ work for the government†¦ buy a house with almost no money down†¦ and become rich † (Tan 43). With this mindset, Jing-mei’s mother pushes her daughter to become a prodigy, thus the adventures of Jing-mei trying new things began:Read MoreAmy Tan Overcoming Faulty Relationships and Self Identity Essay1514 Words   |  7 PagesAmy Tan struggled with many issues caused by her dual cultures, which she expressed thoroughly in her works. Daisy and John Tan were post war immigrants and the parents of Amy Tan (Amy Tan). Tan was given the Chinese name An-Mei, which stands for blessings from America (McCarthy). To them she was the blessing that they had received after their own struggles. Tan’s father came to America after WWII to become a minister (Amy Tan). Even though it seemed like Tan’s life was running smoothly tragedy struckRead MoreTwo Kinds822 Words   |  4 PagesSonam Shankar ID# 1723801 English 103-276 January 17, 2011-01-17 Two Kinds Amy Tan In the short story â€Å"Two Kinds†, Amy Tan uses the narrator’s point of view to share a mothers attempt to control her daughters dreams and ambitions. Tan`s short story is an example of how differing personalities cause struggles between a parent and child. Children often fall victim to a parent trying too hard or expectations being too high, and in the case of Two Kinds, we see Jing Mei’s mother trying toRead MoreIrony in A Pair of Tickets and A Rocking Horse Winner1405 Words   |  6 PagesDramatic irony as †¦irony that is inherent in speeches or a situation of a drama and is understood by the audience but not grasped by the characters in the play† (â€Å"Dramatic irony†). In reading D.H. Lawrence’s short story â€Å"A Rocking Horse Winner† and Amy Tan’s short story â€Å"A Pair of Tickets†, I find elements within each piece that are wonderful examples of both of the above definitions. Both authors have a simila r use of situational and verbal irony, a use of irony in the way in which the charactersRead More A Mothers Dream for her Daughter in Amy Tans Two Kinds Essay957 Words   |  4 PagesA Mothers Dream for her Daughter in Amy Tans Two Kinds Amy Tans short story, Two Kinds begins with a brief introduction to one mothers interpretation of the American dream. The Chinese mother who lost her family in her native homeland now hopes to recapture part of her loss through her daughter. Those of us who are parents want what is best for our children. We strive to make our childrens futures better. In some cases, when our own dreams have either been destroyed or not realized, weRead MoreTwo Halves of the Same Song Essay758 Words   |  4 PagesTwo Halves Of The Same Song One of the crucial components of Amy Tans Two Kinds is her choice of narrator. This narrative voice develops the story by adding to the characters. By using this narrator, Amy Tan allows the story to come alive through the eyes of a child. Jing-Mei, who is the daughter of a Chinese immigrant, paints the picture of her relationship between herself and her overbearing mother. Being the protagonist of the story, Jing-Mei is able to portray what she is going throughRead More Improving Mother/Daughter Relationships in Amy Tan’s Joy Luck Club1216 Words   |  5 PagesImproving Mother/Daughter Relationships in Amy Tan’s Joy Luck Club One day everything is going great, in fact things could not be better and then you say something and your friend turns to you and says â€Å"oh my god, you sounded just like your mother†.   That is when you freak out and think to yourself it is true I am turning into my mother.   This is every daughters worst nightmare come true.   When a young girl is growing up her mother always says and does things that the girl vows she will neverRead MorePlunging The Joy Luck Club by Amt Tan Essay1131 Words   |  5 PagesThe Joy Luck Club (1985) was written by Amy Tan (1952). The Joy Luck Club is the story of a Chinese mother who leaves everything behind, a mother who leaves her family in China in order to get her children (in this case our protagonist June) a better life. Or as Amy Tan says: â€Å"The Joy Luck Club, about a woman whose mother has just died and who regrets that she never knew who she truly was. The stories poured out. They were what I felt and had to say before i t was too late. I had found my reason to

Whaling One of the Big Issues in the World Free Essays

Whaling Whaling is the hunting of whales and it is one of the big issues in the world. Japan is one of the pro-whaling countries and a majority of the Western countries are objecting to Japan. However, this essay would like to insist that whaling is a part of the Japanese rural traditional culture, so it is important for some Japanese people. We will write a custom essay sample on Whaling: One of the Big Issues in the World or any similar topic only for you Order Now Therefore, the essay support the idea that whale hunting should not be prohibited. This essay aims to tell people who do not know about Japanese whaling well that the true Japanese attitude toward whaling is very different from what they imagine, and o clear up an opponent’s misunderstanding of it. What are the motivations for whaling in Japan? What are the social implications of whaling in Japan? I will answer to these questions. First of all, the biggest reason why a lot of countries oppose whaling is that whales are endangered species. However, the truth is Japan is hunting adequate numbers concerning the numbers of whales to prevent them from becoming extinct. In the world, it is said, â€Å"there are 84 species of whales† and â€Å"out of all of the 84 species, only a limited number traditionally have been hunted, such as blue whales, fin whales, inke whales, humpback whales, sperm whales and gray whales† Oapan Whaling Association). According to Gardiner, â€Å"When whales were over-hunted, species such as blue whales and right whales were reduced to very low population levels, but these species now have been fully protected for decades â€Å"(21). Then, Japan is not hunting these species and strongly believes that they should continue to be protected. On the other hand, there are species which are abundant enough that marine management is needed, † such as the Antarctic and northwestern Pacific minke hales and northwestern Pacific Bryde’s whales† Oapan Whaling Association). Gardiner also said that â€Å"there are three times as many minke whales as there were 30 years ago, and humpbacks are increasing by 17 percent a year† (21). Actually, for example, â€Å"Antarctic minke whales are hunted 850 out of 442,000 by Japan, and this amount is only 0. 2% of 442,000† Oapan Whaling Association). Thus, thanks to the advanced use of computers, we can obtain precise and clear data of the numbers of whales, so IWC, The International Whaling Commission, is the global ntergovernmental body charged with the conservation of whales and the management of whaling, can determine appropriate numbers of whales to catch quotas on a stock by stock basis. Therefore, Japanese whaling will not harm the health of the whale populations. No whales have ever been hunted to extinction, nor will they be. Then why is Japan still hunting whales in spite of being opposed by many countries? It is because hunting whales and eating their meat is the Japanese traditional culture. Japanese people have been living with whales from prehistoric age until now. During this long history, whaling culture such as songs, dances, and traditional crafts have begun through whaling. On the other side of the coin, Japanese people have received benefits from whaling. In fact, there is a faith in whales which is for holding a memorial service for whales by way of warning because Japanese people know that taking their lives is a really serious matter. Peace said that â€Å"the Japanese do not attach the same significance to the whale as Westerners do because of the way it is culturally categorized† (7). Then, â€Å"the whale falls into the ategory of fish rather than mammal: the character for Whale’ has two parts, the first being the sign for a fish† (Peace 7). Therefore, it also shows clearly that there is a big cultural difference between Japan and Westerners, and it is very difficult to bridge the gap. Morishita also argued that â€Å"Japan, with limited grazing land and adherence to Buddhist teachings that prohibited eating of land mammals, has long resorted to the oceans to supply its animal protein. This is why we consider our food culture a ‘seafood culture’ in contrast to the European and US’ cattle culture’. † We recognize hat there are diverse food cultures in the world, and some people only accept eating of pigs and cattle while others regard eating animals as normal, so eating whales is almost the same for Japanese too. Whale dietary culture has begun from â€Å"around 1952, whale meat was officially included in school lunch-boxes nationwide, staying there for a couple of decades† according to Blok (56). Consequently, older generations in Japanese society widely share memories of eating the meat of whales during childhood. It is said that â€Å"Japanese dietary habits have changed drastically, with beef, ork and chicken, taking over and whale-meat all but disappearing, then whale-mean has become a highly â€Å"select† food, usually enjoyed at special occasions or at specific whale cuisine restaurants† (Blok 56). Thus, whale-meat eating became more special, traditional, and valuable action for Japanese, so this tradition should be passed down the generations. Some people might say that Japan is the only country, which is hunting whales, but it is wrong. Actually, Norway, Iceland, and Alaska are hunting whales too though, â€Å"Japan seems to take the blame for all the whaling in the world† (Gardiner 21). He also continued to say â€Å"Greenland, the Faroe Islands and Canada take twice as many whales as Japan. Yet the Japanese are seen as taking more than everyone† (Gardiner 21). It means that maybe the argument of whaling is almost the one-way conversation and other countries ignore a Japanese insistence. Gardiner also said â€Å"many articles written on whaling in major Western magazines seem to have an anti-Japanese bias and such media have manipulated various governments over the years into believing that the majority of New Zealanders oppose whaling† (22). Therefore, unfortunately this makes people get the wrong mpression of Japanese whaling. For preventing this, the media must report opinions of the both sides about whaling and have to stick with a neutral position, so that people also can understand there is a big cultural difference. Whaling is very controversial issue in the world and it is very difficult to say whether that action is right or wrong, because, needless to say, there is a difference in values between the pro-whaling and the anti-whaling communities. However, this essay aimed to dispel the misconception about Japanese values toward whaling and understand their point of view. Then the research supports the idea that whaling should not be banned, because some species of whales are not endangered and furthermore, Japan knows very well about how many whales they can hunt without threatening them with extinction and the country also protects endangered species. In addition, eating whale-meat connects to the Japanese tradition and Japan considers whales as fish compared to Western countries as mammals. Therefore, the essay would like some people to know that these truths and not be manipulated by the biased media. Japanese whaling nas social implications, such as culture, tood, and employment. Some people live because the Job of whaling, so if it is banned, they would lose their jobs and some young people have to leave their town, because they would not be able to get a Job. Therefore, whaling is important for Japan so should not be banned. Furthermore, it is important to educate the Western world about this topic, because there are many values in this world, so people must not to be biased when they think about a world issue. Then discussing and exchanging views of the both sides with each other not by attacking mentally and physically would also create cross-cultural nderstanding. How to cite Whaling: One of the Big Issues in the World, Papers

Online Content 15 Tips for Successful Digital Content Marketing

In this digital age, internet use continues to grow year on year. In 2017, 46.8 percent of the global population accessed the internet, and this figure is projected to grow to 53.7 percent in 2021. Most consumers today use Google and other search engines to get the answers they need, which is why online content has become integral to digital marketing. When you get it right, useful and engaging content can turn readers into buyers, but content marketing success isn’t guaranteed. We know that having a content strategy is important, but why do some businesses have more success with content marketing? Below, we’ll go over the main points of how to create digital content that strengthens your brand and gets more prospects to take action. Free Actionable Bonus: Looking to elevate your content strategy? Get our our complete guide to creating a content strategy, plus a free content planning template and a list of 30+ places to distribute content 1. Know Your Audience Well Having a clear picture of your target customer before you create any content will ensure your content has more power to engage and convert. But most businesses still fail to address this. According to the latest report from the Content Marketing Institute, only 42 percent of content marketers are taking the time to actually talk with customers to understand their needs. What problems do potential customers have? What kinds of content do they really crave? Why are they hesitating to buy your products and services? What are they telling your sales team? What are they saying about your business on social media? To get the answers, conduct customer surveys via email, talk to customers on social media, and ask your team members for customer feedback. You can then focus on creating the kind of content that is more likely to attract and retain customers. 2. Know your Goals When you know what you want to achieve with your content, it’s much easier to come up with content formats and topics that support your goals. You might focus on one or two goals, such as: Building trust with your audience. Attracting new customers. Solving customer problems. Highlighting product benefits. Building customer loyalty. Developing new business ideas. For example, to show how you can solve customer problems, create a case study. To develop new business ideas, create an email survey. Focusing on these goals will also help to improve your search rankings. 3. Include Calls-to-Action (CTAs) It’s easier to craft engaging CTAs when you know your marketing goals. Whether it’s a short blog post or long white paper, try to include at least one CTA to encourage readers to take action that supports your objectives. For example, offer a free product guide in return for an email address, or encourage users to find out more about a product by clicking through to a separate landing page. 4. Create Truly Valuable Content Before you create any content, ask yourself: Is it useful to my target customer? Is it interesting and informative? Is it entertaining? Is it inspiring? Is it shareable? Producing valuable content can be difficult, but if your content can fulfil these objectives, it’s more likely to generate traffic, attract leads, and fuel sales. Use storytelling and statistics to strengthen the credibility of your content. In today’s crowded online marketplace, â€Å"average† content is no longer good enough. 5. Be Original and Authentic Don’t fall into the trap of copying content from competitors, as this could damage your SEO power and reputation. Create content that your audience can’t find elsewhere. Talk about what you’re passionate about and stick to issues that are relevant to your niche audience. Then, you won’t be competing with similar content. Consumers also recognize authenticity and this will immediately boost your credibility. 6. Get Blogging If you’re regularly churning out high-quality content, you might be surprised at how many more leads you get. Businesses with blogs receive 67 percent more leads than those without. This is why so many successful businesses publish regular blog posts aimed at their core audience. They attract more qualified leads, increase brand credibility, and build customer loyalty. Tip: Update older blog posts with fresh information to increase their SEO power. 7. Use the Right Tone of Voice Defining your brand’s voice is an important step in developing your brand’s identity and marking you out from the competition. Does your brand’s personality come across in your content? Whether it’s serious and businesslike or fun and friendly, make sure the tone you choose matches your brand’s uniqueness and then keep the tone consistent across all online channels. 8. Diversify Investing in content is more profitable in the long term if you diversify, just like investing in stocks. Put your resources into a range of content formats and deliver content to a number of channels that reach different sectors of your audience. Some projects will be more successful than others, but they can all achieve different marketing goals. 9. Incorporate Visuals A diverse content strategy should include visual content, especially with the growth of visual platforms such as Instagram. There are various benefits to visual content: It grabs attention. It stirs emotions. It’s more shareable. It’s more memorable. It communicates ideas quickly. According to one study, understanding of information increases from 70 percent to 95 percent when images are introduced. So, for informational content, visuals can be an essential tool to aid understanding. Use photos, graphics, videos, cartoons, memes, or graphs to improve comprehension and make content more memorable. 10. Find Your Place on Social Media Most businesses understand the value of social media for building brand loyalty and driving web traffic. In 2018, 77 percent of Americans had a social media profile. However, unless you have unlimited time and resources, you can’t be on every channel at once and expect great results. If you’re a smaller business, focus on just one or two to begin with. Seek out the channels where your target market is most active and where content engagement is highest. 11. Make It Sharable Make sure you give your content the best chance of reaching more people by incorporating social media share buttons at the end of content. Compelling headlines are also key to attracting readers and boosting shares. For inspiration, read our post: 14 Tips for Writing Catchy Headlines in 2018. 12. Optimize Online Content for Search Engines Online content should also be search engine-friendly. In general, this means creating content that is unique, easy to read, and useful. There are too many details to go into here, but it also involves keyword optimization, local search optimization, on-page optimization, and more. If you need more tips on how to balance content with SEO, take a look at: 9 Ways Content Marketing and SEO Can Work Together. 13. Optimize for Mobile Mobile-friendly content is essential for ranking higher in search engines and retaining website visitors. In 2015, 157.6 million users accessed search services via their mobile. In 2019, this is estimated to grow to 215.8 million. With Google’s Mobile First Index now in full swing, make sure all your content is mobile-ready. 14. Promote It’s one thing to create great content, but it will have no value if no one sees it. This is where a consistent promotion strategy comes in. To make sure your content gets in front of the right people, send out emails to your subscriber list, post links to new content on social media, and include share buttons at the end of every new piece. Even if you have a relatively small marketing budget, it’s definitely worth considering investing in paid promotion to make content more visible online. Paid ads may not directly affect search rankings, but they can help your content reach a wider audience. Also, searchers who have seen one of your ads in the past may be more likely to click on your organic results in the future. 15. Analyze the Results If you don’t measure the results of your content marketing efforts, how will you know what works? Google Analytics is a good starting point – and it’s free – so it’s definitely worth your time in the long term. Track your most visited pages, discover how long people spend on your site, and see where visitors go after reading your content. With all of this data at your fingertips, you can optimize future content depending on what has worked in the past. To help you get the competitive edge, check out these nine powerful analytics tools. Your Online Content is Your Product There are many elements that go into a successful digital content marketing strategy. Your website is your content hub, but it has to combine with email marketing, social media marketing, SEO strategies, and paid advertising to give your content the best chance of reaching the right people at the right time. Remember that your content represents your business, and it’s another product that potential customers consume. Your website visitors, prospects, and customers are the people that ultimately grow your business, so put them at the heart of every piece of content you create. Think about their problems, needs, and desires and your marketing goals will become a lot more achievable.

Ability to Preserve Food Essay Example

Ability to Preserve Food Essay Example Ability to Preserve Food Essay Ability to Preserve Food Essay 1 Introduction One of the major progresss in human history was the ability to continue nutrient. It was the requirement to adult male settling down in one topographic point, alternatively of traveling from topographic point to topographic point in the neer stoping Hunt for fresh nutrient. The earliest saving engineerings developed were drying, smoke, cooling and warming. Subsequently on the art of commanding these engineerings was developed. The work of Pasteur in the 19th century so made it possible to understand the existent manner of operation of saving techniques such as warming, chilling and freeze, supplying the footing for more systematic monitoring and control. The usage of assorted compounds such as salt and spices to continue nutrients was besides used in ancient times. Unfortunately, the gradual usage of a wider scope of chemicals for saving such as B or cumarine sometimes led to misapply. Consumers have developed some intuition of the usage of chemical additives, sometimes with good ground in such instances as antibiotics and stuffs such as hexamethyltetramine ( which during processing and storage develops into methanal ) . Consumers have fewer reserves about physical interventions, although one of the oldest engineerings, smoke, is now suspected of being carcinogenic. Another more recent physical intervention which is besides much under argument is irradiation. Many surveies have shown it to be safe and it has been approved for usage in nutrient processing in several states, e.g. , the USA, because it has proved to be the best manner to kill Salmonella and other infective bacteriums. However, irradiation of nutrients is non used in pattern in most states in Europe because of go oning consumer concerns about the safety of the engineering. Recent argument about saving techniques has focused on ways of continuing nutrients in a manner that is both safe but besides preserves the intrinsic nutritionary and centripetal qualities present in natural and fresh nutrient by understating the sum and badness of subsequent processing operations. This is why minimally processed nutrients have gained such great popularity, although they raise new safety hazards. As an illustration, they frequently rely on an effectual cold concatenation during storage and distribution to forestall microbic growing. This book describes both established and new saving methods which embrace biotechnology and natural philosophies. Both methods offer the possibility of continuing nutrient safely with a minimum impact on quality. The book describes the rules behind single saving methods, the nutrients to which they can be applied, their impact on nutrient safety and quality, their strengths and restrictions. It besides shows how single techniques have bee n combined to accomplish the duplicate ends of nutrient safety and quality. The book tries to depict a position quo of where we are in the development of nutrient saving techniques at the beginning of a new millenary, and some of the things we still necessitate to make.

ATS-Compatible Resumes Top 20 Tips on Resumes for ATS Systems

ATS-Compatible Resumes Top 20 Tips on Resumes for ATS Systems One of the most popular sessions at The National Resume Writers’ Association Conference last week was Pat Criscito’s presentation on how to write ATS-Compatible Resumes. ATS (or Applicant Tracking Software) systems are used by the majority of companies in this country to determine whom to interview. If your resume does not pass the ATS test, you will not get an interview. Thankfully, how to write an ATS-compatible resume is not a complete mystery. This article will teach you how to sell yourself to an ATS system and get your phone to ring for an interview. KEYWORD TIPS MOST IMPORTANT TIP FIRST: Use keywords that match the keywords in the job description! This means you’ll need to edit your resume for every job you apply for. No joke. I know this task is time-consuming, but it will pay off. Use keywords in context, in your experience section. ATS systems count the number of years of experience you have for the skills the company cares about. If you have â€Å"project management† listed in a bullet under a job where you spent 10 years, you’ll get 10 years of credit for project management. If you list it in a Skills list, you’ll get zero. So even if you have a separate skills list, be sure to include all your skills in your bullets as well! Whenever possible, put your keywords on page one and at the top of subsequent pages if any. They will be ranked higher in these locations. There’s no need to use every possible version of your keywords. ATS systems are so smart that a keyword search automatically finds all relevant words. For example, a search for â€Å"RN† will also recognize â€Å"nurse practitioner† and â€Å"registered nurse†; a search for â€Å"attorney† will capture â€Å"lawyer† and â€Å"general counsel† and â€Å"GC†; and a search for â€Å"finance executive† will find â€Å"CFO† and â€Å"Controller.† The systems are also smart enough not to count â€Å"executive assistant† when searching for an â€Å"executive.† Abbreviations are okay. It doesn’t matter if you insert periods or not, and you don’t need to write things out if they are common. For example, either â€Å"MBA† or â€Å"M.B.A.† is sufficient, without having to write out Masters in Business Administration. If a job description calls for expertise with a specific program, such as MS Word, list the specific program, not just MS Office. And remember to put it in your Experience, not just in a Skills list! FORMATTING TIPS FOR ATS-COMPATIBLE RESUMES You can use any font and style- bold, italics, shading, even white text. All will be read as text. You can submit your resume as a Word or PDF document. In a PDF, any information that is editable in a PDF editor will be read by an ATS system. Don’t use the columns feature. Period. Use tabs instead. And dont use text boxes. They wont be read. Tables are okay ONLY if they have only one row, and if the header and content are in the same column. Never use the format where you have your headers on the left and your content on the right. Here’s an example of an acceptable use of tables: SKILLS Biopharmaceuticals ââ€" ¾ CMOs ââ€" ¾ Market Analysis ââ€" ¾ Contract Negotiation ââ€" ¾ Business Process Creation ââ€" ¾ Manufacturing Operations ââ€" ¾ Logistics ââ€" ¾ Lean Manufacturing ââ€" ¾ ERP ââ€" ¾ Process Automation ââ€" ¾ Quality Control SUMMARY Senior Tech Company Manager with 8 years’ experience in development, manufacture, informatics and licensing of biopharmaceutical equipment technology. Led transformation of small technology firm into mature business, negotiated licensing agreement with multinational ABC, and led due diligence during acquisition by $13B diversified industrial giant XYZ. Put your contact information in the main body of the document on the first page- not in a header! ATS systems do not read headers or footers. It’s advisable to repeat your contact information in a header on the second page, which will not confuse the ATS but will appear nicely if a human prints out and reads the original document. If you have credentials, it’s okay to put them after your name as long as you precede them with a comma. The comma clues the ATS in that your name is complete. So write â€Å"Brenda Bernstein, JD, CMRW,† not â€Å"Brenda Bernstein J.D., CMRW.† Same applies with suffixes like Jr., Sr., or III. Charts and graphs will be ignored. If you have information you want to convey, there’s nothing wrong with using a chart or graph as long as you also convey the same information in your bullets, which will be read. Use more space between major sections that you do between jobs. Be consistent! This will help the ATS figure out what’s what and know when to look for a new job or a new section. It’s okay to list company names, job titles, and dates in any order, as long as they are consistent. Click here to see a sample  of an ATS-compatible resume. TIPS FOR ORGANIZING YOUR INFORMATION Don’t combine several sections together. Use just one word or phrase in each header, and keep them standard: Profile or Summary; Experience or Work History; Education; and Certifications. If you want to insert continuing education courses under the Education section, that’s fine. A â€Å"Skills† section doesn’t have particular value but you can include one. Never omit the dates of your experience. The positions won’t be read or counted for anything. If you’ve held more than one position at a company, list the company name multiple times- once for each position. Otherwise the ATS won’t know how to read the information. One trick you can use is to put the company name in white text so it’s not visible; but if you do this, make sure to insert enough space before the white text that the ATS will know it’s a new position. As a general rule, unless specifically requested to do so, do NOT make the first page of your resume your cover letter. This advice seems not to hold true universally, however. I have a client who applied to a position through LinkedIn Easy Apply using this strategy, and she got a call for an interview the next day. If you have held many short-term jobs, combine them wherever possible. ATS systems are programmed to recognize job hoppers, and you don’t want to be one of them! If you think all these tips will result in an awkward resume that doesn’t look the way you want it to, never fear! You can have two versions of your resume: one â€Å"presentation† version that you can hand out to people or email as an attachment to your network, and another version that you use to submit to online applicant systems. If you apply my top 20 ATS system tips and find you’re getting better results from your online applications, please let me know!

Is oral sucrose an effective method of pain relief for pre-term Literature review

Is oral sucrose an effective method of pain relief for pre-term neonates - Literature review Example Preterm neonates undergo several diagnostic procedures in the clinics and hospital, from vitamin K injection during the first hours after being delivered up to heel pricks for blood sampling to detect metabolic aberrations few days after being discharged. Some preterm neonates also undergo necessary resuscitation and ventilation to sustain and support life of premature vital organs. These situations warrant the administration of drugs and behavioral interventions like opioid analgesics, local and general anesthetics, sedative/ hypnotics, NSAIDS, and sucrose (Anand et al 2006, p. 11). While there are several researches performed to validate the efficiency of these agents in neonates, the issue on safety on the preterm neonates remains an active area of debate. In this review, research articles from journals in scholarly databases such as Cochrane databases and PubMed were evaluated and compared based on their relevant evidence on the practice of using oral sucrose in preterm neonates. Only the studies that utilized a randomized controlled trial designs were selected. The design and number of participants utilized in the studies will be considered and discussed in this paper. Moreover, the research articles are classified and covered under specific procedure often undergone by neonates. The Challenge of Pain Assessment New developments in the neurobiological, embryological, and developmental studies established that even the primitive forms of human life respond to noxious stimuli through a combination of distinct behaviors and physiological activity (Anand et al 2006, p. 9). Like adults, unnecessary pain and suffering of the fetus and the neonate need to be prevented to avoid short- term and long- term consequences (Haidon and Cunliffe 2010, p. 123). As with every situation, assessments always precede interventions even in the management of pain. In the actual clinic setting, the pain felt by the neonates are often overlooked as a normal pattern of their behavio r. For instance, neonates undergoing procedures in the clinics and hospitals like bladder catheterization, needle sticks, surgery, mechanical ventilation, and even the administration of intravenous antibiotics are expected to cry due to discomfort and pain. Because of the ubiquitous nature of pain in preterm neonates, clinicians may fail to address the suffering in minor procedures and fail to perform necessary actions (Porter, Wolf, and Miller 1999, p. 1). Failure to acknowledge the importance of alleviating pain in the preterm and term neonates can result to serious consequences in their neurologic maturation. Therefore, more sensitive assessment tools are needed to detect the level of pain in the neonates and to validate the intervention researches in pain relief. Currently, specific tools consider multidimensional features associated with pain like cry behavior, grimace, quality of sucking, and physiological outcomes (Vani, Nimbalkar, and Thakre 2009, p. 200). Neonates may show different spectra of crying depending on each situation (Belliene et al. 2004, p. 142). Unlike adults, pain assessment of preterm neonates rely on these signs rather that an actual description and quality of pain (Lawrence et al. 1993). Although several researches were conducted to minimize the unnecessary pain, the assessment of pain in preterm